Ozzy Osbourne has partnered with Birmingham-based brand Jolie Beauty to launch a new line of cosmetic and makeup products. The line combines Jolie Beauty’s bold style with Ozzy’s signature gothic flair, with the limited-edition collection available for purchase on Jolie’s website starting on July 9. “It’s such an honor that Ozzy and his team chose to partner with us — especially as an independently run brand from his home city,” said Jolie Cashmore, CEO of Jolie Beauty. “This collaboration is a testament to Ozzy’s impact on the gothic and alternative communities, and a celebration of his legendary influence on music, fashion, and creativity.” This new venture is part of a flurry of merchandising efforts from Ozzy ahead of Black Sabbath‘s final gig on July 5th, including a recent collaboration with Liquid Death involving ten empty cans of iced tea that were consumed by the Prince of Darkness which were immediately sealed to contain the singer’s DNA. (Consequence of Sound)